Tuesday, September 13, 2011
Argentine feevee tilts toward teens
"Floricienta"
Argentine producer RGB Entertainment will launch a teen-skewed cable feevee in November, the initial in Latin America. Yups will carry teen series produced by RGB and Cris Morena Group, partners on comedies like "Casi angeles" (Teen Angels) and "Alma pirata" (Sailing Soul) plus Cinderella-style novela "Floricienta." The schedule includes fiction, dating shows, gamers, talent contests, musicvideos together with other programming guaranteed through purchases or production deals, Dario Turovelzky, Yups' mind of programming mentioned. He mentioned the teen focus sets it besides the Disney Funnel and MTV, which have been trying to pay attention to wider audiences. "There is a void for your 12- to 18-year-old target on Latin American cable television,Inch he mentioned. Yups will bow in northern nations of Brazilian and expand next season across Latin America, he mentioned. The completely new network can also get a web-based service for audiences to develop their unique content for your feevee, aiding to construct buzz and loyalty among the hard-to-nail-lower age group. Audiences can learn to make short films and submit scripts for your site and screen, with oversight having a production committee. Contact the number newsroom at news@variety.com
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